Does Violence in the Media Contribute to Violent Children?

Does Violence in the Media Contribute to Violent Children? Alaina Davis While some people may disagree that violent media contributes to violent children, the fact remains that violence is now part of our everyday world. Many tragedies, from the Gulf War to the loss of the World Trade Center Towers were televised nightly or even 24 hours a day on some news channels. I am not suggesting children be deprived of the knowledge that there is violence in our world, rather I would suggest that children must be supervised for such programming, because children cannot always tell the difference between fact and fantasy. In this paper, we will look at three specifically violent events and the feelings of children who viewed the events on television, or were within close proximity to the violence and watched it televised as well. I do not personally believe that television has the exclusive power to create a violent child however; I do believe that it can be an integral part of a storm of events that can help to create a violent child. There is an amazing array of numbers and facts surrounding television alone, regardless of programming and the ages of the children who watch unsupervised. Fremont (2007), states that there is an average of three televisions in 41% of American homes. Children from ages 2-7 watch television unsupervised and alone 81% of the time. In this same age group, 33% have televisions in their own bedrooms. I personally feel that this is far too much television for children of this age to watch television so much with no adult supervision. It is obvious that television has indeed become the new babysitter. Another statistic from Fremont (2007) is that children watch televised news 65% of the time as compared to 44% who read newspapers. Television, and images in general tend to generate a more visceral reaction than reading printed text does. For example, I can write a text only report about the violence surrounding the Twin Towers Attacks on September 11, 2001, and it will no doubt stir up some reaction, in part because we all had such a large amount of television exposure to the event. However, even at that, reading a text only report, will not elicit the same visceral response as showing pictures will, and that response will heighten with each enhancement to the report. Videography, with a narrator and actual live footage of the event, elicits the strongest reaction to any event, good or bad. However, in our society, violence seems to elicit the strongest responses and the most interest. This is true of not only our news broadcasts, but of television shows, movies and video games. A few more facts, which will become more clear as we relate them to specific events: Less than 50% of children display feelings of anger, depression, or sadness after watching the news (Fremont, 2007). Bushman (2007), states that younger children are more likely to imitate what they see on television. Considering the amount of the age 2-7 group of children that are allowed unsupervised viewing and the psychological processing of that age group, it is easy to see why they would imitate what they see without reasoning for consequence. Browne Hamilton-Giachritsis (2007). have shown a correlation between homes that are violent in nature, children who watch large amounts of televisions in these violent homes, and juvenile delinquency in their teenage years. There are many forms of violence available on television, as entertainment, education, or in conjunction with television and the internet, such as on violent gaming. As a starting place, we are going to briefly visit three national tragedies, in order of happening because television coverage increased with each tragedy. As coverage increased, so did the amount of televisions available to view it on, as well as the time of the coverage. The first national tragedy is the Challenger accident, resulting in the destruction of the space capsule, as well as everyone on board, including a civilian female schoolteacher. Compared to the next two national tragedies, the Challenger received little airplay of the accident scene that was aired on the national news of the takeoff, and the very sudden violent explosion of the capsule. As an adult, I briefly remember the news coverage about the accident, and I remember that coverage was short lived. I had a 3-year-old daughter at the time, but she was never allowed to watch television unsupervised as a child, and she did not watch televised news. However, in a small study done at the time of 153 children from Concord, NH, and Porterville, CA, there was no initial reaction difference between the two coasts (Fremont, 2007). There was an increase in post-traumatic stress disorder symptoms in East coast children, as opposed to the West coast children (Fremont, 2007). Fremont (2007). did not state the ages of the children involved in the study, but we know that children under eight are generally less able to tell the difference between fantasy and reality. That is why children from 2-7 still believe in the Tooth Fairy, the Easter Bunny, and the monsters under the bed. Because they do not always process these events as real, and therefore not as horrific as older children, juveniles do and adults do, if they develop symptoms at all, it is likely as an emotional cue that this is how we are supposed to act in response to such a tragedy. The Oklahoma City Bombing was a personal event because I live in Oklahoma. There was more national coverage on the news, and for a longer period of time than with the Challenger accident. Neighbors talked about it for longer periods, even after the news stopped covering it. In another study, seven weeks after the event, 3000 children of middle and high school age were surveyed. Freemont (2007). noted that those who were bereaved through involvement, directly, or indirectly, were more likely to report symptoms than those who were not so closely involved with the incident. However, it is also important to note that the Murrah Building Bombing’s television exposure did lead to trauma related symptoms for more than 2 years past the actual event date (Fremont, 2007). Given the additional coverage time and duration of this incident, which occurred nine years after Challenger, it is obvious that violent television broadcasts do have an effect on children. Our final national tragedy is the day simply known now as 9/11. On September 11, 2001, hijacked jets being flown into each of its twin towers attacked the World Trade Center in New York (Manhattan). Television and radio coverage started before anyone even knew what was happening. First reports were only for a plane of undetermined size having crashed into the North Tower. Before it was all over, a third plane would have crashed into the Pentagon, and a fourth would be diverted by extremely brave passengers into crashing into a farm field, rather than its target, which was assumed to the be the White House. The second crash into the Twin Towers was televised in live time, as it happened. People all over America and the world watched as those towers burned, smoke rolling from them, and people jumping amid the papers blowing off the exposed upper floors. Finally the entire crash of first one tower and then the other, all taking place on live television, in real time. This was horrific f or a number of reasons: the amount of people initially dead and missing, relatives across the country, and around the world were uncertain if they were in shock for the nation, grieving personally, or both. Television coverage went on and on, replaying the horrific images repeatedly on 24-hour broadcasts. Other news was reported while these images played in the background on some channels. Fremont (2007). reports in a study done of grade 4-12 aged children in the New York City School system reported an increase of 8.5% of PTSD symptoms following this tragedy. A supporting study confirmed that there were symptoms of PTSD (particularly anxiety) in children who had excessive television exposure to this event even as far away as the West Coast. The difference was that children at a distance suffered more anxiety over whether a loved one was injured or killed; children on the East Coast suffered grief for those injured or killed in the attacks, as well as anxiety about their futures, and the impact this tragedy would have on their future (Wilson, A.C., Lengua, L.J., Meltzoff, A.N., Smith, K.A., 2010). Again, parental influences did have some bearing on how much stress a child suffered from this event. According to Wilson, A.C. et.al. (2010), children from single parent homes displayed more symptoms than homes where both parents were present. Another important point is that children who had parents who showed positive emotional responses following the 9/11 attacks, such as crying in grief were much more likely to seek out or ask for help with their feelings over the attack. We do see that violence has an effect on children, at least, on school age children. The three events we have discussed so far were real incidents, happening to real people, and being broadcast in real time on television. But what effect does interactive violent media have on our children? The more attractive video games, to the age 8 and above group, are violent. Whether it is fantasy violence, such as Angry Birds, or animated human violence, such as Halo, or other war programs, these are the games that are advertised heavily, promoted as â€Å"great gifts† and come with a great amount of attached peer pressure to play these games. Bushman (2007). noticed that females had become increasingly violent as the media and society supports the tough, aggressive female character. Traditionally, females are exposed to violent video games later than males, because they are not drawn to watch violent sporting events such as football and hockey (Bushman (2007). While news broadcasts of national tragedies obviously cause symptoms of stress and anxiety in older children, what about younger children? For younger children, violence seems to really have not much of an effect. We read Grimm’s stories to our toddlers; it rarely gives them cause for stress, or anxiety. They are unlikely to display infantile reactions to stress from being read Hansel and Gretel, for example by sucking their thumb, or wetting the bed after hearing the story. Yet, this story is violent; two children, left in the woods by their parent, found by a witch, who attempts to murder them. For children under the age of eight, most research seems to agree that televised violence, viewing video games, or even hearing stories such as Grimm’s Fairy Tales, have little to no effect. Kotler and Calvert (n.d.), support that younger children tend to use instrumental aggression; aggression that is used in the quest of controlling or obtaining an object. Therefore, an average preschooler may strike another child in the quest to get a toy, for example. However, by the time the child enters the first grade, at age 6 or 7, they are starting to use words to fight, rather than physical violence, and may even reject physically aggressive school peers. Supporting my theory that violent media alone does not make a violent child, Kotler and Calvert (n.d.) assert that by the time a child is a pre-adolescent or adolescent, they understand that the quest of revenge, such as is displayed in many video games, is the wrong moral path. However, those children without strong social ties, and who tend to be isolated, endorse violent revenge (Kotler Calvert, n.d.). Further support to the fact that while violent media does contribute, but is not the sole reason for violent children, is a study conducted by Johnson, et.al., over 17 years in a community of 707 individuals. In each case, there was significant support for those who watched violent television in early adolescence and subsequent aggressive acts in adolescence and young adulthood. Males outweighed females in the same age brackets, but routinely, those who watched television for more than 3 hours per day, regardless of the violent content, were 14.6% more likely, overall to engage in physical assault or fighting that would result in injury at age 16 or 22. For those same ages and the same amount of television, 12.7% were likely to engage in any aggressive act on another person. These statistics were true whether or not the adolescent had any of the other risk indicators present for aggressive behavior, or a history of aggressive behavior (Johnson, Cohen, Smailes, Kasen, Brook, 2005). I have to admit that when I chose this topic, I was not on the side of violent television causing violent children, or even being a major contributor. However, the facts are irrefutable; children who view violence after the age of 8, particularly when the situation of the children’s lives are coupled with a low income home that may be violent in nature, is more likely to become violent, or at least accept violent behavior in their adolescent and young adult years. Of course, contributing to my own view is the fact that when I was a child, most homes did not even own one television, programming was rarely violent in terms of today’s acceptable programming, and we were generally limited to an hour of prime time, supervised viewing with the entire family between dinner and bedtime. With the research conducted however, it is not possible to deny that younger children (under age 8) are less able to process and disseminate information, because they simply have no frame of reference for what is acceptable and unacceptable in terms of violence. I do not believe, however, that children of this age should watch television unsupervised, simply because they are learning to reference what they see. Without an adult present to help them interpret what they see, in later years, they will not have a frame of reference to fall back on. Society will never be perfect; we will always have those children, as well as adults who suffer rejection, bullying, and other forms of violence simply because they are different. However, I honestly believe if we all take the advice of the researchers, and supervise our young children, rather than forbid violence in all forms, we will raise children who will be able to survive those rejections, bullying’s and other hurts of growing up without becoming violent. On the other hand, limiting and supervising the viewing and use of violent media in the home may help those children who suffer from disabilities that already promote low empathy (such as Autism Spectrum Disorders like Asperger’s) to understand that violence solves nothing. Finally, parents must accept primary responsibility for their children, their children’s viewing and gaming habits, and ensure that their friends have parents who are involved and engaged with their children as well. Fremont (2007). recommends that the age group under eight not view television or other media without supervision. She also recommends that the adults in a child’s life be prepared to help them with responsible interpretation of any violent content that is viewed. References Browne, K.D., Hamilton-Giachritsis, C. (2005). The influence of violent media on children and adolescents: a public health approach. Lancet, 365(9460), 702-210. Retrieved from Ebscohost. October 29, 2011. Bushman, D. B. (2007, March 2). The impact of entertainment media on children and families. Retrieved October 30, 2011, from Iowa State University Extension: http://www.extension.iastate.edu/families/media/pages/qa.bushman.html Fremont,Wanda P., M.D., (2007, November 15). Reactions of children exposed to media coverage of terrorism. Retrieved October 28, 2011, from St. Josephs Hospital and Health Center: www.sjhsyr.org/sjhhc/pdf/chip_FremonReactions07.ppt Johnson, J. G., Cohen, P., Smailes, E. M., Kasen, S., Brook, J. S. (2005, March 29). Television viewing and aggressive behavior during adolescence and adulthood. Science, 295, 2468-2471. Retrieved from Ebscohost. October 29, 2011. Kotler, J. A., Calvert, S. L. (n.d.). Children and adolescents’ exposure to different kinds of media violence: Recurring choices and recurring themes (Research Paper). Retrieved from Children’s Digital Media Center/Georgetown University: http://cdmc.georgetown.edu/papers/children_and_adolescent’s_exposure.pdf Wilson, A.C., Lengua, L.J., Meltzoff, A.N., Smith, K.A. (2010). Parenting and temperament prior to September 11, 2001, and parenting specific to 9/11 as predictors of children’s post-traumatic stress symptoms following 9/11. Journal of Clinical Child Adolescent Psychology, 39(4), 445-459. Doi: 10.1080/15374416.2010.486317, Retrieved from Ebscohost. October 30, 2011

Positive Effects of Video Game in Learning Process and Real Life

Video game has many positive effects in student’s learning process and it also has benefits in real life. First, when you play a video game, it makes you think and increase your logic. There are many games that have strategic and puzzles genre, which is want us to think to solve the problem in the game, it needs accurate of our mind in order to not lose. It will benefit in real life of students or children if they are faced by a problem, they will use their logic and mind more, and be forced to solve their problem themselves, instead of crying to parents and other people for helps.Second, there are many games which increase your eyes speed and accurate to take a decision in fixed time. Game’s genre like races and other speed game which race with time are used for this. Children who are habitual with those games will also habitual to solve a problem with fixed time and they are habitual under the pressure without being stressed. Game also can increase concentrating of mi nd and sometimes increase our languages vocabularies. There are many games that have word puzzle genre which is benefit to increase our vocabularies, especially if the game has English language.And game that has hidden object genre can be used for increase concentrating of mind. It can be benefits for children or students to concentrate on their lesson like math, and can get new vocabularies in English or any other language lessons. Learning process which is implemented with video games or any other games is usually beloved by children or students. So, I think video games or any other games is not always has bad effects for students. They also have many benefits for children and students in real life.

Cultural Competence And Health Promotion, Disease...

Culture may be defined as the learned and shared beliefs, morals and values that guide a group’s lifestyle and ways of thinking (Leininger McFarland, 2009). These concepts are passed down inter-generationally and provide the foundation of a group’s way of life. Culture is often compared to a blueprint; it guides the actions that impact caregiving, health and well-being. Extending far beyond ethnicity and social formalities, culture, includes religious, socioeconomic, geographic, occupational, and sexual orientation-related beliefs and values. Many healthcare providers believe that overcoming linguistic barriers or having a rudimentary understanding of a few ethic practices, is enough to address the diverse needs of the client. However,†¦show more content†¦In order to fully grasp an understanding of the importance of cultural competency in healthcare, it is vital to be aware of the demographic shifts in the United States alone, as it is rapidly growing and inc reasingly becoming more diverse. In 2006, about one in three Americans was a minority (U.S. Census Bureau, 2007) and Hispanics have surpassed African Americans as the largest minority group, comprising 15% of the population. The demographic shifts are changing so rapidly that the U.S. Census Bureau predicts that by 2042, no single ethnic group will comprise the majority percentage of the population. In turn, this would make more than half of Americans a member of a minority group. With these changing demographics, every healthcare worker will care for culturally diverse clients and need to know how to provide culturally relevant care. One of the first steps to providing culturally competent care is to learn about the predominant cultures cared for within a particular healthcare system. This means utilizing community and government resources, analyzing the demographics of the surrounding population, and seeking patient input. Nurses can become culturally competent simply by having daily cross-cultural interactions with both their colleagues and their clients (Killian Waite, 2009, p. 2). Simply inquiring about ethnically diverse clients, provides a better foundation and framework for becoming a

I Had The Grand Honor Of Being Born Into An Culturally...

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My mother went straight to work in a factory, while my father went into carpentry. The most that I remember from my childhood was jumping from one baby sitter to the next until my grandmother finally decided to take that responsibility. Responsibility over me and my little sister was distributed between my grandmother and older sister. We pretty much raised ourselves, which is the reason we are so close today. I don’t remember much from my childhood, and I have come up with the theory that that’s only because I suppressed most of it atShow MoreRelatedEda 577 Action Inquiry Essay2007 Words   |  9 PagesThe Big Picture: A Strategic Plan Thomas Kordick EDA 575 Grand Canyon University October 12, 2010 To any prospective parent, a school needs to present all the facts about itself, so as the parent may make the choice that is best for their child. Thirty years ago, when I was in school. 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Milton’s Paradise Lost Essay examples - 4372 Words

Milton’s Paradise Lost has been praised as being the greatest English epic of all time, most stunningly in its authors depiction of the parents of humanity, Adam and Eve. How Milton chose to portray the original mother and father has been a focus of much criticism with contemporary readers. One of the main subjects of these comments is in reference to Eve, who, according to many, is a trivial character that is most definitely inferior to her mate. Nonetheless, many do not recognize that, after the fateful Fall, she becomes a much more evolved character. When Eve is introduced to the storyline of the epic, her character is shallow and extremely undeveloped, meant simply for display. She is quite firmly set as being inferior to her mate†¦show more content†¦He does this because the scene happens in the past and therefore he uses her to discuss it rather than confusing the reader with a flashback type scene. 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A New Health Care System Free Essays

Presently, the United States health care system is experiencing plentiful challenges ranging from staff shortage, overcrowding of emergency departments, and high cost of medical care to limited access for the unfortunate in the community. Signs that the system is going to collapse are almost everywhere, from hospitals overflowing with underinsured people to film laboratories unable to establish diagnosis. Currently, the health care is provided through the market with the government playing a restricted role. We will write a custom essay sample on A New Health Care System or any similar topic only for you Order Now This has made it almost impossible for all people to have access to basic medical care. Moreover, access to health care is a major issue facing the citizens. Specific barriers to health care include lack of medical cover, the big figure of undocumented residents Although universal health care can ensure increased coverage, many people in   are opposed to increased government participation. Among the developed countries, United States is the only country that spends colossal amounts of money in its health care and fails to provide health care for its citizens. A new health care system that includes increased government participation, provision of health care in schools, ambulatory services and establishment of a charitable assistance can ensure admittance to health care for all. Introduction of Ambulatory Services The new health care system will deal with common problem is overcrowding in hospital emergency departments, a trend which has momentous health implications (Park, 2007). Emergency patient’s rerouted to distant facilities risk increased mortality and morbidity. Overcrowding within the emergency department is linked with poorer results and can lead to prolonged pain and discomfort for patients. There is   need to embrace ambulatory services as means of offering health to the citizens   due to high numbers of people visiting medical facilities. The inclination towards ambulatory care in the widest sense of the word will mean outpatient health care for which the individual isn’t booked for an overnight stay. These underlying factors will include; the dire need to reduce mounting hospital expenditure; the increased demand for better patient-focused care and the passion for improved admission at the community level. The embracement of ambulatory health care in the city may lead to greater patient contentment. School Based Programs Most of the young children will benefit from this novel program. In order to make health care accessible to all residents, the health care will be provided through the schools as well as in health facilities. Schools have the capacity to offer preventive and screening services to a broad range of children who might otherwise not access health care. For most of the young people attending educational institutions, there is a dire need to provide health care including dental services. This will include not only referrals for restorative but also health care preventive health care as well. A connected area is education on good dieting to prevent health problems such as dental conditions and to deal with the prevalent problem of obesity and its related health effects among school children. This program will not be disadvantaged by the new system. For adolescents, broadening of health programs will be required to assist students manage substance abuse, family conflict and sexuality. Learning institutions can serve as locales for early diagnosis of health problems and mental conditions; a key issue is relating students to comprehensive care to assist them deal with those problems. Increased Government Involvement. A new health care system that includes increased government involvement will help in addressing current challenges such as hazardous and pointless medical procedures and removal of monetary games between patients, insurers and doctors Park, 2007). In addition, huge amounts of cash would be saved doing away with expensive health care needed when a sick individual fails to obtain preventive care. Further, establishment of charitable assistance for the underprivileged would be enviable, as many people would agree the current programs such as Medicaid and Medicare are invasive and harmful to the health of the patient (Castro, 1991). According to Castro, Medicare is too bureaucratic and expensive and is depriving young employees in the country (1991). To make health care more affordable, voluntary charitable assistance will be provided to enable the poor to purchase personal medical coverage thus saving them the massive bureaucratic expenses and the unbearable book-keeping requirements as well as legal threats impressed upon physicians and insurers. Challenges to the Proposed System The proposed system that includes increased government participation would create problems because even in difficult days the benefits of increased government participation in health care in U. S are sadly hidden from the general public (Lev, 2009). Instead the negative effects continue to triumph in the minds of many policy makers.   Erroneously, most Americans are often ensnared into ideological arguments such as the perception of freedom, opposition to nationalized health care, a fake feeling of autonomy of option and irrational fear of government ineffectiveness in managing such a large system of health care. Conclusion Such a health care system will not cause problems because when government fully caters for the expenses of medical care, in fact the individuals or employers would be freed from paying private insurance. Further, increased government participation in medical care provision would greatly decrease expenses not only as a result of exercising monopoly authority mainly in the process of purchasing drugs but also for the reason that management overheads linked   with private cover and profit margins will be eliminated. Second, the use of school based health care will guarantee that most of school going children receives screening and preventive health services which may otherwise not have been available to them. References Castro, J. (1991). Condition: Critical. Time, 38(21), 8-34 Lev, S. (2009). Healthy Questions: Private versus Universal Health Care. Retrieved May3, 2009 from http://www.groundreport.com/Politics/Healthy-Questions-Private- versus-Universal-Health. Weinstein, M. et al. (1996). Recommendations of the panel on cost –effectiveness in health and medicine. Economic issues, 276(1), 1253-1258. Park, H. (2007). Broken system: The U.S. has failed at health care. Retrieved June 25, 2009 from http://74.125.93.104/search?q=cache:Vj7uCP6pSB8J:www.uga.edu/globis/direc tor/articles/10272007.pdf+why+united+states+has+failed+to+socialized+medicin ecd=5hl=enct=clnkgl=ke.    How to cite A New Health Care System, Papers

Business Plan Assessing Competitor Strategic Business

Question: Describe about the Business Plan for Assessing Competitor Strategic Business. Answer: Introduction: To be successful for Folks Starters it will need a functional marketing strategy. Opportunity analysis measures the resources of the company by increasing the sales and gaining a competitive advantage among the competitors. This involves external environment analysis and the market analysis. There are several different types of market analysis, however the strategies undertaken is highly suitable for this type of company. The Opportunity analysis also takes into the consideration the competitors analysis. It is worth mentioning after such analysis a strategic implementation plan will be developed ultimately disclosing the final marketing strategy. Opportunity analysis: Opportunity analysis can be defined as the detailed review of the prospect for a business within the potential market (Hollensen, 2015). Opportunity analysis enables a business to sustain in the long run by generating profit from the available market opportunities. Folks Starters identifies the potential opportunities for its business, which are as follows; Facilitates competitive analysis: Opportunities analysis will enable the Folks Starters to remain competitive by analysing the competitive landscape of business for long term profitability. As this facilitates more opportunities for the business to establish and grow. Economies of scale: Folks starters identifies that an all round growth of business is largely based on the achieving economies of scale. The business can achieve economies of scale by keeping its fixed cost constant and reducing the instance of growing variable cost (Pfeiffer Blank, 2014). This will help the business in capitalising on the opportunities with large profit margin. Demand forecasting: An opportunity analysis is incomplete for business unless it forecast the demand of the current trade engaged by them. Thus, conducting an opportunity analysis will enable the business to focus on the probable demand for the fashion clothes with higher return on investment. Target marketing: Once the opportunities has been analysed by Folks Starters it will establish a targeted marketing plan. It is because of the fact that the each customer is different from the other and hence, targeting the segmented customers will provide an insight into the customers mind (Upson et al., 2012). It can be concluded that opportunity analysis is an important tool in start up to any business as this helps in expanding the market so that the business can understand the attributes and features of fashion clothes. Figure 1: Opportunity Analysis for Folks Starters (Source As created by Author) Statement of issues: E-commerce business can at times be challenging for a new business start up. Below listed are some of the potential challenges or issues which Folks Starters can potentially face; Personalization: Personalization is one of the single most challenging aspect for a e-commerce business and at times it can be highly competitive in relation to the retail stores. As personal touch can be difficult to replace when one is selling through online mode. Shipping challenges: E-commerce can often come up with issues pertaining to poor integration of supply chain, higher delivery charges for product and inadequate courier facilities may make customers frustrating. Market structure segmentations: Market structure: E-commerce business is accountable for generating billions of dollars globally and the figure is growing rapidly. The price effects regarding internet shopping and e-commerce have received intentions from every corner. Market structure concerning the latest fashion trend in Australia is more likely to affect consumers than just prices. The tool of e-commerce facilitates the consumers to discover lower product from lower price sellers. This enables the new entrant to deliver higher product at either same or reduced cost, which will facilitate the new starters to grab greater shares of business away from the higher cost competitors. Although landscape that is more competitive is created by existing business firms but with the help of lower search cost reduction structure and price margins for business that have applied towards price implications. Market segmentations: Market segmentations consist of the process of division of broad market usually consisting of existing and potential customers exhibiting similar sort of shared characteristics. Below stated are the market segmentations of Folks Starters which are follows; Locations: The primary step in market segmentation is breaking down the major visitor populations in the vital locations for better understanding the differences indentified in their behaviour. The business identifies the local markets in order to tailor their product to meet the customers fashion needs. To further segment is customers, Geological segmentations is adopted to build the systems into an optimised manner for identification of visitors by locations. Source Type: The business will identify the customers coming from in order to make smart business decisions. Folks Starters potentially identifies the originating source of visitors arising from search engines by understanding the behaviour of the customers in comparison to the social media sites having large number of preference. Distribution channel: The distribution channel adopted by Folks Starters towards building their distribution channel for e-commerce network consists of the following strategies; Determining transportations: The approach of the company is usually to begin with the service strategy in order to meet the demand of the customers from both perspective of delivery and transportation mode. On the delivery side, Folks starters must knowing specifically the customers needs along with their basic premises in order to provide more comfort to customers with reliable delivery strategy (Lee et al., 2015). Folks Starters will also look to expand their modes to hire third party in order to move their freight through ground parcel or alternatively setting up a private fleet. Optimum distribution network: Once the transportation strategy becomes clear, Folks Starters looks to implement optimal distribution network so that the business can achieve balance amid service and cost. Ideally, the projections will be based on the revenue and demand, which the business anticipates to grow, and the products the retailers are anticipated to carry. Implementation of new technology: The traditional distribution channel will be based on the new technology particularly including the bar coding, expansion of bandwidth expansion and implementation of Oracle will profoundly impact the distribution efficiency and effectiveness of the business. Market trends: Folks Starters identifies the combinations of globalized products offerings with the localised e-commerce business with the help of market findings and payment options. The goals of business are to transact, checkout and take payments and connecting globally while staying local. The current market trends identify the customer engagement and ensuring that customers have emotional attachment with the product. This means attracting customers to the websites with the objective of buying on site (Palia De Ryck, 2015). This will eventually enable Folks Starters to create the brand affinity, which will ultimately result in conversation and average order value in other channels as well. A well-known market trends is observed where a consumer experience a seamless shopping experience by adding the desired product in a basket. This helps in driving investment by IT directors in commercial packages, CRM systems and more signification integration of commercial systems with POS. Range of solutions Below listed is the range of solutions for business to cover up its issues pertaining to e-commerce; Personalization: Personalization, though considered as challenge but if addressed well it can be a huge differentiating factor for better customer approach in shaping up the online world. Folks Starters can make the use of intelligent tools such as web analytics or studying the behaviour of customers, which would eventually help the business to attract more customers. Segmentations: It is imperative for a business to make customer segmentations, as not all the customers should be treated in the same way (Mullins et al., 2015). It is always necessary to divide customers based on which one can provide offers and promotions campaigns. Folks Starters can make the use of analytics target for its right customers. Financial analysis: Financial viability is one of the most important elements in starting up a business. Failure to perform a comprehensive fiscal appraisal leads the entire business as a failure. Folks Starters relies on the cost effectiveness, which will enable the business to maintain the prices on the similar level of competition and increasing the level of profitability in order to attract the higher prices from the conscious customers (Frank Pamela, 2016). Financial analysis methodology of attaining competitive advantage is through cost leadership is higher turnover of the business assets with low direct and indirect cost of operations by controlling the supply chain. Conclusion Final recommendations: To conclude with sustainability of business on long-term basis is of utmost importance for any business life cycle. Failure to identify the plan for future may lead to business to fall into the declining stage and soon winds up because of poor sustainability. For a formulated growth of business it is important to create an impactful application of cross functional and integrated opportunity analysis. Below stated are the recommendations for integrated business planning which are as follows; Developing a proactive information management strategy, which will, encourages the business along with the information technology team together so that it can define the opportunities to capitalise on the innovations. Establishing a cohesive information management strategy in order to ensure that the information management systems provide the adoptions of innovations ultimately to support better decision making. Reference List: Frank, J. F., Pamela, P. P. (2016). Financial Management and Analysis. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Lee, C., Kang, B., Shin, J. (2015). Novelty-focused patent mapping for technology opportunity analysis. Technological Forecasting and Social Change, 90, 355-365. Madureira, L. (2014). Market and Competitor Analysis: Real Exercise. The Art of Intelligence: Simulations, Exercises, and Games, 125. Mullins, J., Walker, O. C., Boyd Jr, H. W. (2012). Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Nrhi, T. (2015). A Competitor Analysis for an Online Student Portal Start-up. Palia, A., De Ryck, J. (2015). Assessing Competitor Strategic Business Units with the Competitor Analysis Package. Developments in Business Simulation and Experiential Learning, 42. Pfeiffer, D.W. Blank, S., Deere Company, (2014). Operator performance opportunity analysis. U.S. Patent Application 14/445,699. Titman, S., Keown, A. J., Martin, J. D. (2015). Financial management: Principles and applications. Pearson. Upson, J. W., Ketchen, D. J., Connelly, B. L., Ranft, A. L. (2012). Competitor analysis and foothold moves. Academy of Management Journal, 55(1), 93-110.